Privacy Policy

How we handle what you share when you request a quote, upload declarations pages and loss runs, or contact the agency. Last updated October 2026.

Who we are

This website is operated by Friedlander Associates Inc., a New Jersey-licensed insurance agency (NJ Producer License 9725274, NPN 5735331) doing business as NJ Car Wash Insurance. "We," "us" and "our" in this policy mean Friedlander Associates Inc.

What we collect

Quote form. The quote form asks for your name, email address and phone number (all required) and, if you choose to give them, your business name, company website, number of locations and wash format. It also asks whether you want text messages about your quote, which is optional. With it you upload documents — declarations pages, policies, endorsements, loss runs, equipment schedules, payroll summaries or anything else you choose to send.

Those documents usually carry what a car wash quote needs: the site address, the wash format, tunnel or bay count, the equipment schedule, annual car counts or revenue, payroll and workers compensation class information, and prior claims. They often contain more than that — loss runs and payroll summaries usually do. We use only what the placement requires.

Contact form. The contact form asks for your full name, email address, phone number, how we can help and your message, plus two optional choices about receiving text messages from us.

Collected automatically. When you send the quote form, the site also records the page you sent it from, the website that referred you, the page you first landed on, any campaign (UTM) tags in the link you followed, your browser type, and the names and sizes of the files you upload. Our analytics and call-tracking tools collect the information described under "Cookies, analytics and call tracking" below.

How we use it

We use your information to prepare and place quotes. It is entered into carrier rating portals and submitted on carrier applications, and where a market is reached through a wholesale intermediary, your application data may be submitted to that wholesaler. We also use it to service coverage, issue certificates of insurance, respond to your questions, and meet our licensing and recordkeeping obligations as a New Jersey-licensed insurance producer. We do not sell your personal information.

When you upload documents, secure document-processing services read them first, using optical character recognition (OCR) and AI, so the details can be sorted and pulled into our quote workflow. A licensed producer at the agency then reviews every submission. The software sorts and extracts; it does not decide what we recommend.

We use your contact details to reply to you and, if you have agreed, to send you text messages (see "Text messages" below). We use analytics information to understand how the site is used and to improve it.

Who we share it with

We share your information only as needed to quote, bind or service coverage: with the carriers and rating portals we quote through, with a wholesale intermediary where a market is reached that way, and with a lender, landlord or other certificate holder you ask us to name. We also use the service providers listed below, which process information on our behalf to run this site, our forms and our quote workflow. We do not sell your personal information, and we do not share it for any other purpose, except as required by law or regulation.

Service providers

These companies process information on our behalf. Each receives only what it needs for its part of the work:

Google Analytics 4 — website analytics (see "Cookies, analytics and call tracking" below).
Google Maps — the map of our office on the About page; Google may set its own cookies when the map loads.
A call-tracking phone service — if we show a call-tracking number and you call it, the service logs the calling number, the time of the call and how long it lasted.
GoHighLevel (LeadConnector) — our contact form, customer relationship management (CRM) system and text messaging.
n8n — workflow automation that receives quote form submissions and routes them to the agency.
Document-processing services — Mistral, Google Cloud Vision, Google Gemini, CloudConvert and PDF.co, which read and convert uploaded documents using OCR and AI so the details can be extracted for your quote.
Google Workspace (Gmail) — email delivery, including the email that brings your submission to the agency.
IPE Systems — the technology company that builds and maintains our website forms and quote workflow; it receives copies of submissions for that purpose.
Our website hosting provider — serves this site and handles the requests your browser sends to it.

Text messages

Consent first. We get your express consent before we send any text message. You give it by ticking the text-message box on the quote form, by choosing a text-message option on the contact form, or by asking us directly. Our texts are about your insurance inquiry, your quote and the service of your coverage. They come from 908-824-6733 and are sent by Kid From The Apts., LLC, which runs text messaging for NJ Car Wash Insurance on behalf of Friedlander Associates Inc.

Consent is not a condition of purchase. You do not have to agree to receive text messages to get a quote or buy coverage from us.

Frequency and cost. Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Opt out and help. Reply STOP to any message to opt out; we will send one confirmation and no further texts unless you opt in again. Reply HELP for help, call 908-824-6733, or email jeff@friedlanderinsurance.com.

Mobile information is never shared for marketing. We never share or sell mobile numbers or text-messaging consent to third parties or affiliates for their marketing or promotional purposes. Text-messaging opt-in data and consent are shared only with the service providers that run our forms and deliver our messages, and only for that purpose.

Age. You must be 18 or older to sign up for text messages.

Cookies, analytics and call tracking

This site uses Google Analytics 4, which sets cookies in your browser to count visits and record how you arrived, the pages you view, your device and browser type, and your approximate location (derived from your IP address), so we can see how the site is performing. Google processes that information on our behalf. You can opt out of Google Analytics on every site with Google's browser add-on at tools.google.com/dlpage/gaoptout, or set your browser to refuse cookies, though some features may not work properly.

The contact form is embedded from GoHighLevel (LeadConnector), which may use its own cookies to operate the form.

We may show a call-tracking phone number on this site. If you call it, the call-tracking service logs the calling number, the time of the call and how long it lasted, so we can tell which pages lead to calls.

We do not use advertising pixels, and we do not sell or share your information for cross-context behavioral advertising.

Retention and security

We retain records for as long as needed to service your policies and to satisfy legal, regulatory and recordkeeping requirements, then dispose of them securely. We use reasonable administrative and technical safeguards to protect the information in our care.

Your choices

You may request access to, correction of, or deletion of the personal information we hold, subject to our recordkeeping obligations, and you can opt out of marketing email at any time. To make a request, contact the agency at jeff@friedlanderinsurance.com or 908-824-6733.

Changes to this policy

We may update this policy from time to time. The updated version will be posted on this page with a revised date at the top.

Contact

NJ Car Wash Insurance, a trade name of Friedlander Associates Inc., 361 Route 31 South, Building E, Suite 1301–1302, Flemington, New Jersey 08822 · jeff@friedlanderinsurance.com